VIDEO MARKETING ACADEMY
While at Brightcove, I created and launched the Video Marketing Academy as an industry resource for learning how to make video marketing more effective and drive real business results. I oversaw all branding and site design. I created the content strategy and was the creative director, executive producer, script writer, and on-camera video host for many of the videos on Video Marketing Academy.
WHAT'S THE HOTTEST THING IN CONTENT MARKETING? - THIS CAMPAIGN!
As a last minute push to gain more visibility as a sponsor at Content Marketing World, the largest content marketing event, I created Brightcove's most successful influencer marketing campaign.
Over the course of 1 week I coordinated with the top leaders in content marketing, oversaw production for 50 thought-leadership videos, created an event video Gallery, and coordinated the promotion of the Gallery site as the closing presentation at Content Marketing World.
This campaign received more social media exposure than any other Brightcove campaign to date.